A candidate driven recruitment market coupled with negative employer branding can make a recruiter’s job a hassle. If you also throw in the mix the talent shortage, the recruiter’s work becomes quite the challenge. Hurdles that recruiters will face in 2019 are no less challenging than they were before. This being the case, social media strategies and social listening tools, if used correctly, can ease the hiring process overall.
Trends Understanding the statics regarding how the hiring process worked in 2018 is essential in understanding how to handle the challenges coming in the next few years. According to LinkedIn, the latest recruitment trends in the hiring process include diversity, new interviewing tools, data, and not last, artificial intelligence. Recruiting firms that harnessed the powers of these hiring processes had it good in 2018 and firms who want to strive must take notice of these trends.
A key statistical insight regarding diversity is that companies must not discriminate when recruiting. Companies who got on the bandwagon of diversity choose to do it because in their opinion it improved organizational culture (78%). Another statistical point of view is that when traditional points of view fail the most useful interviewing innovations that must kick in are soft skills (59%), job auditions (54%) and meeting in a casual setting (53%). The third major recruiting trend of 2018 was the increased use of data in the context of strategic hiring decisions. The numbers show us that 56% of the surveyed firms used data to increase retention rates. The fourth important HR trend of 2018 was the use of artificial intelligence in the hiring process.
Digital tools and automation Recruitment automation improves the hiring process by making it more error-free. Knowing all this, let’s follow up with some tips the can easily help to hire talented candidates using innovative hiring methods.
The main observation we would like to point out is that recruitment in 2018 has more to do with social media than ever before considering that 67% of employers say social recruitment is vital in finding passive candidates, 66% of social hires weren’t looking for jobs when they were recruited by HR professionals using digital tools, and 63% of hiring managers say they successfully hired with social media.
Here are the top 10 recruiting quotes that inspired us in the day-to-day operations and decision-making processes. We hope you find them useful, whether you are a recruiter or a hiring manager.
1. “People are not assets – they are highly valuable human resources that determine your competitive advantage. ” SourceMatch
Human resources can be the biggest differentiator for businesses in the marketplace, and hence should be a priority. Why? Products, decisions, strategies, brand, values, are all created and managed by people.
With all the challenges of today’s economy, businesses need the right people to address them, to innovate, and push the company forward. By doing that, businesses can develop a significant competitive advantage.
2. “Sourcing and finding people is very important. You can’t recruit, message, or network with someone you haven’t found.” Glen Cathey
As the workforce becomes broader and more diversified, recruiters need to cast a wider net and need sharper tools to find the needle in the haystack. We have to go outside of general recruiting channels that are flooded with very active candidates, and focus on the passive candidates. Most of them are not looking to change jobs and are successful in their current role.
3. “A recruiting company should be viewed as a business partner, someone who is critical to the success of the business.” Mathew Caldwell
You need two hands if you want to clap! The recruiting process should be viewed as a partnership where you get to know each other, you focus on everybody benefiting from it, and create long-term relationships. When that happens, a recruiting partner will boost your ability to reach the best talent faster and will make any cost associated with it easily justifiable.
4. “Trust your recruiters to be your digital warriors. Don’t second guess them.” Celinda Appleby
Recruiters, first of all, listen to your needs. You have to share the context of the role, the job description, the organization’s vision, values, and objectives. That will help them have a holistic view of the candidate that could be a perfect match. Achieving that at the forefront of the recruiting process will set it up for success, and clarify expectations.
5. “The more seriously you take your growth, the more seriously your people will take you.” John Maxwell
Employees are motivated by leaders, and if leaders see beyond the title and job description, so will the employees. If your employees understand your vision, the big picture, and know their part, they will be willing and capable of contributing exponentially to the company’s goals.
6. “Hire for passion and intensity; there is training for everything else.” Nolan Bushnell
What do you need to know about your future employees? Skills and experience are important but should only come second to their attitude. That’s what you need to consider first in the hiring process. For instance, when you review their resume, it’s quite easy to follow tangible outcomes, results, and facts. However, what matters is “HOW” they worked towards those results. Was it because of their dedication to client satisfaction? Was it because of their positive attitude despite challenges in the process? Was it because they proactively thought of potential drawbacks? Answers to questions like these will show you the true attitude of the person beyond the resume, and help you understand whether you need to hire them or not.
7. “Accept the fact that AI will change our work, but look at it as an enabler of your work and the future of talent acquisition.” Przemek Berendt
According to a Deloitte Bersin report, companies that use AI, predictive data analytics and other technology tools are more successful than those who don’t. However, AI needs to be a tool that complements our own abilities. In talent acquisition, AI is especially helpful in making sense of large volumes of applications, effective usage of time in reviewing the required skills and clarity of one’s experience in their resume. Naturally, there are still parts of the recruiting process which are inherently still most effective when handled by human resources. For instance, the interviewing process will allow the recruiter to get to know a candidate based on their nonverbal communication, which is estimated to account for up to 93% of all communication.
8. “Understanding what “best talent” looks like is a journey into your organizational culture.” SourceMatch
Think this way: there are great candidates out there. But hiring someone that matches your job description isn’t enough. What does “best” mean to you and to your organizational culture? They’ll need to align with your vision, mission, and values, to ensure that they are going in the same direction as the company. Otherwise, those new employees won’t be able to contribute to the company’s momentum for growth. This is why your vision, mission, and values determine what “best” means, how it’s measured and appreciated.
9. “Interviews don’t need to be stressful, neither for recruiter or candidate, but rather a pleasant incursion into one’s experience, personality, abilities, and potential.” SourceMatch
Beautiful isn’t it? Or at least it should be! Hiring managers are responsible for creating the right experience for candidates being interviewed. They will influence the candidate’s’ openness to be transparent and fair about their responses but also create the right setting for a two-way street. We are used to thinking that candidates show up at interviews just for the job, but the truth is that it’s the perfect time for companies to have a positive impression on them too.
10. “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” Red Adair
According to the U.S. Department of Labor, the price of a bad hire is at least 30 percent of the employee’s first-year earnings. It’s easy to dismiss a candidate based on salary alone and the true cost of a bad hire is only visible after a few months. Not paying attention in the first place can lead to a mismatch of expectations, bruised personalities, useless conflicts, financial and sometimes motivation loss. So think well and evaluate what’s the trade-off between candidate salary levels, expertise, abilities, and especially attitude.
We have already noticed changes in the workforce due to Automation and Artificial Intelligence. Business leaders and policymakers can move forward and grow by understanding these shifts that change the fundamental nature of work.
Robert Solow argues in his publication: “A contribution to the theory of economic growth, Quarterly Journal of Economics”, that most of the increases in human living standards come from improved productivity. New technologies and new techniques of production and distribution lead to productivity growth.
So what does advanced technology promise? Higher productivity, which leads to economic growth, safety, reduced human error – as a result of efficiency, and the list can go on.
Does workforce automation result in job losses? The real value is brought by the affirmation: Jobs lost, jobs gained. Automation holds the promise of improving many jobs — and creating new, more satisfying ones. Let’s try and look at the bright side: AI and automation can reduce the workload of repetitive, tiresome tasks, allowing us to focus on the human’s part of work that we need for our brains to work more effectively and creatively.
What do statistics say when it comes to existing work tasks? Let’s take a look at the data below, based on a report that covers 12 industries.
We see a decrease in the number of hours performed by humans during this period of time: 2018 – 2022. This is when machines replace an additional 13% of human work.
Ravin Jesuthasan and John Boudreau argue in an article from SHRM.org that we should: “Start with the work, not the “job” or the technology. Much work will continue to exist as traditional “jobs” in organizations, but automation makes traditional jobs more fluid and an increasing amount of work will occur outside the traditional boundaries of a “job”.”
How did Automation and Artificial Intelligence influence your industry, business, and processes so far? Leave us a comment below.
Starting with the recruiter, the hiring manager, and any other decision makers in an organization, the greatest challenge in Talent Acquisition is related to people. Specifically, maintaining a clear understanding of why you are hiring and a human approach to the whole organizational brand, market presence efforts, and recruiting process. Not doing that, will lead both organizations and candidates to a mere transactional interaction that a) attracts the wrong candidates and b) gives the organization the wrong idea about the recruiting process’ quality. So how do companies lose grip on what really matters in searching and hiring for talent? 1. Focus on speed and KPIs only – it’s easy to look at numbers and say – we are doing good, but that’s just one side of performance in talent acquisition. A healthy process includes assessing behavioral traits and the candidate’s behavior in certain situations, assessment of skills in terms of real-life examples and situations (and correlated outcomes) when these were acquired or exhibited, and an evaluation of the basic values that are required to have a good cultural fit. Ultimately, the validation of all of these after 3, 6 or 12 months is what improves talent acquisition. You want to check in on how well you have been selecting candidates, and whether your expectations, observations, and predictions have materialized. Things such as dedication, initiative, and cultural adjustment take time to prove. Pay extra attention to how new hires (last 9 months) react to pressure, high risk or failure.
2. Superficial screening based on skills only – while skills are an important part in figuring out whether a candidate is a good fit for the organization, it’s insufficient. A candidate’s personality, resulting behavior, potential, expectations, ambitions and motivators, the capability to add value through different perspectives, etc., are all important. In essence, evaluating a candidate is more than mere math. Of course, it’s very useful to quantify all of the above through various assessments scores and different interviewers, but not at the expense of a complete understanding of who the candidate is and what they can bring to your organization.
“We are all born ignorant, but one must work hard to remain stupid.” – Benjamin Franklin
Some new hires might not have a lot to show for in terms of previous quantifiable results and performance. They bring all of their positive attitudes, determination, curiosity, and resilience to the table. When all interview conclusions and assessment scores indicate a high-potential candidate, despite the lack of experience, be straightforward with candidates about your concern. Let them know that you recognize their value, but that results are an essential part of long term success and fit in the organization.
3. The influx of data, easiness of access to dozens of resumes databases, and growth, by any means, are some other causes of poorly structured talent acquisition. Talent acquisition, beyond recruitment, is meant to create a clear representation in the market of who the organization is, and who it’s trying to attract. In other words, the organization’s brand and what a successful candidate looks like. Failing to paint the right picture in both these areas can significantly affect retention and performance.
If that’s the case you might think all companies might be prone to bad hiring decisions. You would be right! Organizations who intentionally pursue excellence in the recruiting process will attract the best talent in the labor market. It’s the only way to stand out in the crowd of poor talent acquisition practices.
It all needs to start with planning the recruitment process end to end.
When an opening is created – understand how it will fit the overall organization, departments or team it’s part of; how it contributes to a company’s or project’s goals; is it meant to be a long term position, and if so what career advancement will it offer; based on past experience with similar positions, there are factors that lead to success or the opposite way – know these before you look for people, etc.
How does the job description describe the requirements, complexity, and opportunity of the position? Do you have a clear description of the organizational environment with advantages as well as limitations (i.e. startup vs corporate)? Include factors you know will help new hires succeed. Some may not find themselves in the Job description, and if you’ve done your homework putting well it together, that’s exactly what you want.
Do you provide candidates reaching the interview stage an even deeper understanding of the company’s vision, mission and goals? Candidates (future employees for some) like to have clarity as to what they’re getting themselves in. Anything else and you are pursuing a transactional approach to recruiting. When you have clarity about the growth objectives of the company and can portray it clearly, candidates won’t have to wonder what’s their role in the “greater scheme of things”
“To be natural is such a very difficult pose to keep up.” – Oscar Wilde
Be human about it all – treat people with dignity and respect. Every single time. The more you do it, the more natural it will be. That implies the golden rule doing to others as you would expect others to do toward you. If you expect some kind of feedback after an interview, so do your candidates. Do you care to improve how well you control your emotions and anxiety when interviewing? So do they. Include genuine advice to help them for their next interview. If you are hiring someone while making a concession regarding the requirements, you have to be transparent about it so they know what is it that led to your decision.
Don’t take shortcuts. Shortcuts become huge further in the recruiting process. Anytime your talent acquisition team takes shortcuts, the organization ends up with a mismatch between people, jobs, and growth potential. That can cost your organization up to 2.5 times annual salaries for each poorly made new hire.