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Employer Branding Practices in Recruiting

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Have you heard the rumors? Did you know how much employer branding can do for your business? Promoting your company as an employer of choice to the people you want to hire is the smart way to attract talent. Before we dive deeper into what efficient employer branding looks like, we want to make one thing clear: working with the right recruitment company will make your brand shine brighter. If you associate yourself with professional recruitment firms, the brand you spent time creating, will be presented to target groups as you wish. This will allow you to reach your goals in a proficient way. However, let’s get back to our subject.

You want to attract, recruit and retain a specific type of talent. In this case, employer branding can facilitate hiring the right fit. Truth be told, a company’s employees represent the ideal and mission it stands for, the culture inside of it, and your company has an employer brand, whether you have actively pursued one or not. If you haven’t yet strategically pursued to recruit through your brand, you might find yourself in the peculiar case of having a huge disadvantage. That is because smart employers are out there in the digital world and they pay close attention to their image. They have a target in mind, and they structure their approach in such a manner that the image they create is appealing to the talented people they want to hire. They are strategically smart and increase their statistical chance of having a profitable business.

Why does employer branding matter and why do companies invest so heavily to attract and retain talent through their hiring process? Statistics show it clearly. 86% of HR professionals say recruitment is becoming more like marketing. And when you take into account surveys that say that employee turnover can be reduced by 28% by investing in employer brand or other statistics that show how 50% of candidates wouldn’t work for a company with a bad reputation – even for a pay increase, you have a strong case for investing in it.

When it comes to employer branding, reputation and popularity are key factors to be considered. When people who are on the hunt for a job, and even cold prospects, look at you as a company, they see a business identity and quickly assess for themselves if it is an identity they would want to be associated with. They assess your value proposition, they automatically assume they are able to provide you with the quality of work that you desire, and they ask themselves if the type of career you offer fits their aspirations. If the answer is yes, they try to get an interview with you. An article on employer branding pointed out that 78% of job candidates say the overall candidate experience they get is an indicator of how a company values its people. This means that not just your image is key but also the way you conduct your hiring process.

Provided that you already have a strategy in place, there are certain tools that can help you improve your employer brand. Although 49% of employers believe they don’t have the tools to effectively enhance employer brand, that is far from today’s digital reality. You can apply marketing methods and tactics to showcase your brand. There are also recruitment marketing tools that work wonders. They are all about increasing your brand awareness through career sites or email campaigns. That is to say that the way you present yourself through your website matters. In a survey done by CareerArc in 2018 a 52 percent majority of respondent candidates first seek out a company’s sites and social media to learn more about an employer. So, if the impression you create on social media is a good one, you’ve got yourself in a position that gets candidates’ attention.

Another factor to be taken into consideration is “word of mouth”– generated an opinion. Whether you like it or not it is also a part of employer branding. Your employees talk about you and also your former employees talk about you. They share things with their friends, they post little ironies on their social media pages and companies can’t hide anymore behind marketing gimmicks and buzzwords because there is so much more transparency generated by the need to be more authentic. One option is to think strategically about these uncontrollable “word-of-mouth” factors and influence them positively, addressing them internally and genuinely trying to resolve concerns or issues. But first, you need to adopt a strategic approach to employer branding across the employment lifecycle. One good thing to start with would be to undertake an employer brand audit followed by an employee experience mapping project. The results you would gather from will inspire your leaders to change their perspective and thinking on how their management style affects the company’s brand.

At SourceMatch we have our own way of doing employer branding and what lies at its core is communication and the shared sense of our core values. They include doing things with integrity and putting excellence into perspective. We culturally fit together and we also invest in each other’s personal development, and that adds value to the outcome of our recruitment process. You can get a taste of our personal spin on employer branding throughout our social media.

 

Skills Gap in the US Part 1

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Business and HR leaders are concerned about this skills shortage (and here we are talking about the skills required by US businesses and the skills US workers have) and among HR professionals, 75% of recruiters deal with this skills gap among candidates who apply for job openings.
With implications and impact on the overall economy, the talent shortage is a serious challenge for organizations intensified by new technologies they use.

Let’s talk about numbers.
According to the 2019 State of the Workplace report, there were 7 million jobs open in December 2018, with only 6.3 million unemployed people looking for work.
“over 50% of respondents feel that skills shortages have worsened or greatly worsened in their organizations in the last two years.”

Missing skills.
The trade skills (Carpentry, plumbing, welding, machining, etc.) are the top technical skills missing, and among soft skills missing, we find problem-solving, critical thinking, innovation, and creativity.

“83% of respondents have had trouble recruiting suitable candidates in the past 12 months.” Why?
To make a point, in this following infographic we list the top reasons why organizations are struggling to hire the right candidate for the job: competition from other employees, candidates that do not have the needed work experience, nor technical skills, mismatched salary, benefits are not competitive for the market, and so on.

Although it is a burden for many employers and recruiters out there, it can create an opportunity for a company to identify the missing skill, figure how to obtain them, and get a sense of how to position their workforce for the future of work.

Fortunately, there are several ways in which the skills gap can be reduced.
How do you bridge the skills gap? Where there’s a problem, there’s a solution. Follow us and stay tuned for the second part of the graphic, where we look at what can be done.

 

Artificial Intelligence in Recruitment Part 2

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Here’s a look at the way candidates perceive Artificial Intelligence in the recruitment interview stage.

“The future of recruitment hangs in the balance”, says Craig Fisher. Couldn’t agree more. While recruiters find themselves in the AI learning process and try to ease their work with the use of AI, candidates have something to say as well, don’t they?
The graphic below is based on a survey where more than 200 job candidates were asked about how comfortable they are interacting with an online robot (chatbot app) to speed up the interview process.
Let’s see how comfortable candidates are answering initial questions about the interview process, scheduling interviews and helping with interview preparation, and performing skills assessment.

When it comes to:
a) Answering initial questions about the interview process, the results are as follows:
21.17% are extremely comfortable
36.9% fairly comfortable
23.42% uneasy
18.92 extremely uneasy

b) Scheduling interviews and helping with interview preparation, we can see that:
36.94% are fairly comfortable
29.28% extremely comfortable
16.67% are uneasy,
17.57% are extremely uneasy.

c) Performing skills assessment:
35.59% are fairly comfortable
25.23% are extremely comfortable
18.92% are uneasy
20.27% are extremely uneasy.

Because we earlier talked about balance, we can notice from the numbers above, that most candidates seem to be open working with robots at least in this part of the recruitment process: the interview.
There is no doubt that we need the human touch in the recruitment processes. Candidates expect it and recruiters are not planning to leave that aside, but there are low-level processes that can be automated and ease every party involved. The future of work will be influenced by Artificial Intelligence and the way we look at it, the way we learn and how quickly we adapt to it, as AI has proven to be in many ways a helping hand.

 

A Better way to Recruiting – Interview with SourceMatch

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There is a better way to recruiting than virtually moving resumes and candidates around on the recruiter’s desktop. It all comes down to the human interaction and depth of understanding of a candidate’s unique complexity.
With that in mind, the chances of getting the best and right talent your organization needs, grow exponentially. Why even bother? Can’t we just count on our “guesstimation” skills? Beyond achievements and resumes, there are multiple facets of the candidates’ personality that will reflect on their long-term performance. Why take blind chances? At SourceMatch, we count on staying human in the recruitment process, but also use validated systems and proprietary assessments that quantify all dimensions of a candidate’s profile that are predictive of success on the job.

The skills gap is very real and affects the recruiting efforts of most companies. They have trouble finding enough of the right level of talent and skills. Recruiters’ efforts are affected by an imbalance of high demand for talent and low availability and hence why many times they count on salary to convince candidates to make a move. From that, an artificial career progression ensues. Professionals end up “promotions” more often than healthy.
At SourceMatch, we start from one premise: by empowering our clients to access, hire, motivate and retain the best talent – our mission as a recruitment company, we can bridge the skills gap. Once hired, a company’s job regarding that new employee isn’t over. Motivating and retention are crucial and have their success roots in the recruitment process. Put in place the right recruitment strategy and retention is an entirely different ballgame.

There’s a saying that we believe in: “An organization’s ability to grow is only as good as its ability to attract, hire and retain the best talent, but also helps them develop professionally.”
By helping them develop professionally, you are not only making sure that they stay motivated, but you can achieve your goals in a different time frame.

As Bogdan Negru, our Vice President of Solutions, mentioned in this interview, one of the aspects that helps a company thrive is continuous recruiting. Employers are challenged every time they find themselves in the situation to fill vacant positions now or yesterday. The temptation to get someone in the job ASAP is so great that many times hiring managers end up having anyone that can manage somehow. SourceMatch’ continuous hiring solution enables our clients to constantly look for candidates that match their culture, the traits that make candidates successful in their organization, have objectives that align or complement their own, and finally values that don’t contradict, but rather improve theirs.

Working with a recruitment partner can be a bliss – listen to this interview that the SourceMatch VP of Solutions – Bogdan Negru – had with Malcolm Lui, explaining how that happens.

Design Recruiting with People in mind, not just Numbers.

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Dear Hiring Managers,

We recruit with people in mind, but we do it by means of numbers. Recruiting project managers at SourceMatch have one main objective, and it is to provide valuable results to hiring managers they collaborate with. Their business is to understand statistics in such a manner that make the interaction profitable, thus creating a win-win-win situation. Why a triple win you may ask? Because recruiting needs to be a partnership between the hiring manager, the recruitment project manager and the candidate who is to be hired.

Think about how you would develop a general recruitment plan. You would have to review job descriptions. But before that, you would have to consider people finding strategies and use alternative labor pools. You would also have to have an image of how your company is perceived as a workplace from the outside. And as you would go about the process you would hit some roadblocks and you would have to adjust your goals. But these roadblocks you did not plan for could be a setback. This is where a recruitment company could come in handy as it would act as a buffer against the unexpected. Recruitment project managers would be helpful in determining your overall recruitment needs by having well-established business goals.

Or imagine you are on the lookout for a specific talent or that you are looking to hire a large number of skilled workers. How long will it take you, the hiring manager, to hire? How long does the recruitment process take for professional recruiters? Most companies out there would certainly know right off the bat that it takes on average less time to recruit when working with a partner specializing in recruitment. Time is only one of the factors you have to consider, the others include the variety of sources, recruiting research, and thorough process of vetting candidate’s before they even get to you. All of them matter when it comes to making a decision that affects an organization’s operations and growth plans. If you would have to estimate the true cost of hiring, we recommend looking at some statistics to put a value on the process.

You may come across reports saying that hundreds of talented people are going after the same job. And at the same time, you may come across conflicting recruitment statistics that highlight the difficulties of the skills gap and missing talent. Now let’s talk in concrete terms. If you take into consideration stats like “90% of job seekers say that it’s important to work for a company that embraces transparency” or stats like “79% of job seekers say they are likely to use social media in their job search” you may look at those big numbers and jump to the conclusion that finding someone is easy. In reality, it’s not.

Yes, you have to recruit with numbers in mind, but truth to be told you have to have the right numbers and get your facts straight. According to Glassdoor, “on average, each corporate job offer attracts 250 resumes. Of those candidates, 4 to 6 will get called for an interview, and only one will get the job”. In other words, you will pay the cost in time and resources to go through 250 candidates/resumes plus the cost of expertise and tools, not to mention the opportunity costs. If you would outsource the recruiting process to a recruiting partner, they would use their resources in an optimal way. Recruiting agencies live and thrive by means of performance metrics. Recruiting project managers oversee the recruiting process by keeping track of recruiting funnel metrics such as time to source, time to interview, time to hire, etc. They are well aware that coming with better, faster, and more reliable results than their clients could internally is the only measurement of success, and eventually the reason why clients do business with them!

Are you missing anything? You might think that your organization’s internal resources and information are enough. Along with your recruiters, you provide candidates with details on compensation packages and benefits, details on what makes the company an attractive place to work, its mission, vision, and values. It’s easy to miss the fact that attracting talent isn’t the hardest part. Attracting, or rather finding the best talent within the desired timeframe is the most difficult part of the recruiting process. For instance, recruiting project managers at SourceMatch leverage research, intelligent algorithms, multiple compensation market data, and especially proactive measures to identify candidates that wouldn’t otherwise be visible.

Our main priority is to work with clients to enable them to reach candidates that are performing above peer professionals in the market.
> Assisting the hiring manager and the client’s human resources team to build on their experience about what makes an employee successful over the long term;
> Extend the reach of the client’s recruiters whether to identify hard to find talent or large numbers of candidates needed in a short timeframe;
> By managing the whole recruiting process, and allowing the client’s human resources team to focus on talent onboarding, development, and overall experience.
> We create 360-degree candidate presentation packages that include all the data needed for our client’s hiring managers, recruiters and human resources, to make informed hiring decisions.

At SourceMatch, we’ve developed and are constantly improving our own approach to recruitment: we design recruiting with people in mind, not just numbers. We pay attention to our clients’ needs by enabling them to pursue expansion into new countries, to grow in current markets, or to identify hard to find professionals. What qualifies us according to our clients is the speed of execution while tackling complex recruiting engagements, identifying strong professionals while dealing with their limited availability, or putting in place recruiting systems that serve as immediate help in expanding teams. Discover and explore our range of case studies to see how our teams of experts deliver recruiting solutions for a variety of needs.

 

 

Artificial Intelligence in Recruitment Part 1

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Much has been said about the role of AI in recruitment. In the Infographic below we present the implications of AI for recruiters and organizations and for the second part, the benefits of AI for candidates in order to have a clear representation on how AI can positively affect your hiring strategy.

So, what do recruiters think about the implications of AI and how does it affect a recruiter’s work?

Statistics say that 56% of recruiters around the world say interviewing innovations due to AI are ‘very’ or ‘extremely’ important to the future of hiring. These can make a recruiter’s job easier by saving time and making its work more effectively.
39% of companies already use data to predict candidate success, while 60% of companies are planning on investing in AI-powered recruitment software, according to Harver’s report.

According to the same report, AI is most helpful in saving time (57%), removing human bias (43%), delivering best candidate matches (31%), saving money (30%).

According to a Yale University study, researchers asked 127 scientists to review a job application of identically qualified male and female students and found that the faculty members – both men and women – consistently scored a male candidate higher on a number of criteria such as competency and were more likely to hire the male. When it comes to the hiring bias, AI has proven to be a real success. For instance, tools can mask candidate gender from hiring managers and eliminate the bias. Bias can affect recruitment in your organization a lot. Dr. Pragya Agarwal mentions in a Forbes article that “Unconscious Bias can be a huge setback in creating a truly diverse and inclusive workplace”.

AI comes in hand in many ways and shapes, and we must be open to the change it brings and customize it to our needs in order to get the best out of it and hire right.

Sources:
business.linkedin.com/content/dam/me/business/en-us/talent-solutions/resources/pdfs/linkedin-global-recruiting-trends-2018-en-us2.pdf

harver.com/resources/e-books/benefits-of-recruitment-tech-ai/
news.yale.edu/2012/09/24/scientists-not-immune-gender-bias-yale-study-shows
www.forbes.com/sites/pragyaagarwaleurope/2018/10/19/how-can-bias-during-interviews-affect-recruitment-in-your-organisation/#3b5694111951

How can your Organization and Recruiters Stand out with Candidates?

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We present 4 key points about how your organization and recruiters can stand out with candidates:

1. Feedback. Offering constant feedback.
Once you have received an application, as a recruiter there is only one thing candidates expect, and sometimes keeps them waiting forever. There are at least two scenarios:
When candidates are not a good fit and recruiters forget about their resumes. From thousands of applications on the table or desktop software, the recruiter’s job is to find the perfect match for the position. But what about all the other candidates? Those who don’t make the cut and thus don’t move forward, also deserve an answer.
When you’ve already had an interview with a candidate, they will be waiting for an answer. If you tell them that they should hear from you, and to wait for your call or email, but won’t give them a specific date but rather a vague timeframe (i.e. “in the next few weeks”). When nothing happens weeks later and the position might have been filled, the other candidate’s know nothing. They might be in the process for more than the job with your company, so that leaves them with uncertainty, especially when they have hopes! In both situations, the recruiter’s feedback and response are what shows your candidates that you treat them as people, and not as pieces of paper.

We encourage candidates to pay attention to those hiring companies that keep them posted even when they have to give bad news. That is a result of a good culture that focuses on people and the importance of long-term impact within and outside the organization.

2. Being a good listener.
It will bring many benefits both to the job seeker and the client. When a recruiter listens to what the other parties have to say, he will understand what their needs are. It is said that good communication starts with listening. Communication is not just about how much we talk and what we say. When a recruiter starts working with a new hiring manager, she must not advise, diagnose, or assume anything before having understood their context, plans, and expectations. Use probing questions, quantify expectations as much as possible, verbalize objectives and ask for confirmation of the same understanding. A good listener will be able to reflect on what is being said and restate the message using the same or very similar words. For instance, this is especially useful to discuss the meaning of terms that might have slightly different definition in a client’s organization (i.e. sourced candidate as in prospective – “we have their resumes and they contain the basic qualifications”, or as in “we have their resumes, they qualify on paper, and we’ve talked to the candidates and they’ve already confirmed interest”).
Be ready to invite the hiring manager to speak as much as they can about the position beyond the words of the job description by asking open-ended questions, listening, and asking additional probing questions when needed.

3. Marketing and sales skills.
A professional recruiter will always know how to market and promote the services, knowledge, job opportunities and expertise in an effective way so that both clients and candidates are entirely satisfied with the process and outcome. Hence why understanding the key mechanism of marketing and sales is important: match a need with a solution where everyone has something to win. Recruiters must sharpen their selling skills if they hope to have any relevant results. A recruiter will stand out if she manages to develop a partnership with the client rather than just being a simple vendor.

Most recruiters will approach the recruiting process as merely transactional. They are provided with a job requisition, they post the job ad on known job boards, they search the database for matches and so on and so forth. In other words a simple equation with a few variables and a result. Instead of this shallow approach, recruiters can first start by asking one simple question: “what makes an employee successful in the client’s organization?” In other words: what are those traits that helped new hires to be productive, to grow int he role, to be fully committed and engaged? Same goes for vetting candidates. Recruiters should never settle for a resume or vague interview questions and answer. Validate their skills and experience through probing questions, assessments and add the depth of information that hiring managers need for sounds hiring decisions.

This is why whether talking about the client organization or candidates, there’s no one size fits all. Rather, recruiters need to craft their recruiting strategy and approach to candidates in a way that validates and compares both a role’s requirements and candidates’ complex profiles. Give context to each role by emphasizing the story that goes with it, including aspects such as vision, culture, challenges, opportunities, professional and personal development, etc.. Inspire people and bring emotion. That will help candidates you are interacting with, to think about all the facets of the position you are presenting to them, so the can decide whether they are a fit or not.

4. Relationship building.
We must not forget that recruiting at its foundation is about being able to connect with others. Recruiters should be natural connectors of people. That is why a recruiter must be active on social media and in real life. They interact with many people and should easily connect with everyone. The easiest way to connect with people is by building trust, which only comes with speaking the truth and being straight forward, and non-confrontational. Don’t oversell your ability to recruit to your clients, and don’t oversell a job to your candidate’s. Keeping that balance helps to develop the right relationship on both ends of an outstanding recruitment process: a consultant for both clients and candidates.

In the end, it comes down to an organization’s not-so-hidden agenda when hiring people: “How do we develop the right recruiting strategy so that both candidates and ourselves win?”
At SourceMatch, we take joy and satisfaction in assisting our clients with this process that creates value long term, not just short term!

Measuring Recruiting Performance

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Our new Infographic reveals recruiting performance statistics based on a 2018 report by Zogby Analytics (commissioned by Jobvite) in which over 850 hiring professionals were surveyed.
What are the most important success metrics for recruiters, or the biggest bottlenecks in the recruitment processes? How about the biggest challenges they face, or the top investments recruiters believe are essential for growing an employer brand?

Top success metrics
31% of the recruiters surveyed argued that the quality of hire is the most important metric for success to be achieved, while retention rate has a 23% rate, time-to-hire – 21% and cost per hire – 7%.
The quality of hire (candidates are a great match for the role they are recommended for) remains the most important, and that is why at SourceMatch, we have the right processes and work with the most effective solution for every situation to make sure we deliver an added value to your company, which is greater than the cost of recruiting.

Biggest bottleneck to recruiting
The relationship between recruiters and hiring managers can still be improved, as recruiters (50%) admit that working with hiring managers – waiting for them to move candidates through the hiring process or (44%) to review resumes, is the biggest obstacle when it comes to a smooth and sailing recruiting process. Candidates don’t know what’s going on and will many times consider responsiveness through the hiring process as an indication of how they will be treated as employees.

Biggest challenges in hiring
Again, the most important factor in hiring is the quality of new hires. And the biggest challenges recruiters face is the lack of skilled and candidates, voted by 67% of surveyed recruiters, followed by 52% that claim it’s the intense competition, and 36% believe it’s the lack of budget. It’s crucial to understand the market before assuming that the requirements of positions are realistic. When talent is scarce, either you pay the price for that or factor that in and adjust requirements and build in the rest of the requirements into training and development.

Top investments for growing an employer brand
What are the areas that you need to refocus your attention on in order to grow your employer brand? 47% of votes highlighted Social Media, followed by Company Career Website and only 12% – Advertising. When it comes to Social Media, the most-used channel for recruitment efforts is LinkedIn when trying to reach candidates, with 77%, followed by Facebook – with 63%.

Eventually, no one single measure will have a dramatic immediate effect. However, if you choose a few of them and consistently focus on doing what your brand says you do, then the market will see you walk the talk!

What are the most important success metrics for you? Let us know your thoughts by leaving a comment below.

Sources:
https://ideal.com/quality-of-hire/
www.jobvite.com/wp-content/uploads/2018/11/2018-Recruiter-Nation-Study.pdf

So you want to grow? Start with Recruiting.

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Recruiting is crucial for growth

Talent, what a tricky little thing! It is hard to find, hard to manage, let alone to retain, but truth be told, a company can’t thrive without it. Companies that are capable to hire talented people are more likely to achieve high success rates that in turn translate into financial gains. In other words, talent is money. Therefore, in the world of HR, talent is put on a pedestal and is viewed as a diamond. Chiseled or in the rough, diamonds are a precious sign of prosperity. It is exactly the same with talent and recruiters know it: if they place talent in the company, that company will prosper beyond its means. And this is why at SourceMatch we refined the ways we search for talent because we understand the impact and value it can have for our clients.

So, talent is important for growth. But the acquisition of high performers takes significant effort and expertise. Imagine you hire a very talented professional and you find yourself in a scenario resembling that joke with the gamer arriving in hell: after he wreaks havoc and destroys everything, he keeps asking where the next level is. Talent combined with pride will not lead to growth, it will create chaos. Or think about how important it is to hire people that do not only have potential but also have a sense of loyalty. You most definitely want to hire people who strive to grow in the environment you offer them. These professionals are not only great team players but when they outgrow their role, they ensure continuity by coaching others on their own development. Identifying personality traits that lead to growth-generating behavior isn’t easy. The recruiting process needs to be tweaked in such a manner that it will generate the best fit for your company. Therefore, many companies after encountering all sorts of hurdles in the recruiting process choose to either outsource it or bring in a partner to assist and advise them. Whether they specialize in recruiting consulting or head-hunting, these partners work with a diverse number of client organizations, using and improving their best practices. Unless they do, they become irrelevant for the purpose of their business existence.

Having said that, we should all agree: companies can have significant benefits by working with recruiting companies. We are talking about the experts of the field who are hacking growth through recruiting. Efficient recruiting companies will help you scale up the recruiting process to generate the same level of quality candidates as before despite the increasing number of positions to fill. They will shed light on how to best show candidates what your organization’s values are. They can help you define aspects of HR you didn’t even know existed. For instance, let’s say that you embark on a hiring initiative and three months later you find yourself desperate to find a fit for a crucial position in your company. You are in the midst of organizational growth and you’re not able to move forward because you don’t have the right people in the right positions. And then you come up with the brilliant idea to bring in a partner to assist with the recruiting efforts. The recruiting company has inbuilt HR automation technology used to process information about the labor market faster. Its recruiters are able to build a list of prospective candidates in a fraction of the time you would on your own. Moreover, they create pipelines that allow them to swift through candidates ending up with those that are suitable for you. The right recruiting partner will act as an extension of your team, expanding your efforts and amplifying what has worked, improving what has not and so on.

There are many skills and there are multiple personalities. And to understand how these intertwine with each other is part of a recruiter’s role. When you identify a candidate for your company and give them a job, you expect them to grow with you. But if their personality and skills are not a match then it can be in your detriment. Our team is trained to recognize what matches your requirements beyond just the job description. But these requirements aren’t just related to candidates’ technical experience and need to also encompass behavioral traits and cultural fit. This is why we’ve developed what we call a “360-degrees look at who the candidates are”. At SourceMatch, we use this approach to assist clients with their hiring needs, so that their decision making is based on reliable information. When you want to grow in the right direction you want to have the depth of knowledge to make the right decisions. SourceMatch has developed its recruiting process so that we focus on what truly matters to our clients, which will be different from organization to organization. That means that we reach the best candidates at the right time within the shortest timeframe while making the client’s job significantly more effective. For instance, one of our clients was looking to fill two positions for a Project Manager role. After several months after we placed the candidates, they came back. They said they would like to continue our collaboration, as the candidates we placed were top performers. We knew how to look for those ingredients that would make someone great not only from a hard skills perspective but more importantly, from a soft skills standpoint.

Someone once had a thought: “Great things in business are never done by one person. They are done by a team of people.” It was Steve Jobs, the creator of the mighty Apple. He was on to something and we believe that it applies to all organizations. Engaging with a recruiting company such as SourceMatch is useful because it provides your business and talent acquisition team with a partner. When companies decide to partner with SourceMatch, they instantly have access to a team that’s committed to their growth by identifying the right talent. Searching and hiring talent isn’t about a transaction but about a relationship. Our purpose is to identify the professionals that you need in order to advance your development strategy. As of that moment, it all comes down to integrating them into your organization, vision and especially making it crystal clear how their work contributes to it.

In today’s market, having access to resources can make a difference in a company’s ability to compete. But more than any other, human resources are crucial in the development of those companies that have a clear strategy for growth, innovation, and impact in their market segments.

hiring

Recruiting – Candidates and Hiring Managers

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The dynamic between candidates and hiring managers
Hiring someone is just like a dance. In a firm, out of necessity, someone requests a new position to be filled at which point a recruiter steps in and starts the hiring process. A team is formed and the one in need is appointed as the hiring manager, meaning that he is the ultimate decision maker, the one who must give the stamp of approval about who is hired. This is the moment the dance begins. Because the hiring manager is the key member of the recruitment team, the recruitment choreography is structured according to his needs and wants. He is the initiator of the position and he becomes the center point of the employee selection team. The human resources team will cater to his needs with every step of the hiring process.

What hiring managers look at
Hiring managers are involved in every aspect of the employment process and they are the visionaries who set the tone (hopefully!) for the ideal candidate profile. It is an art to come up with the ideal candidate’s profile because one needs to know the ins and outs of the job. When a job order is created, the hiring manager gathers all the insight he has on a particular job and conveys that into specific details on not only what the job is like, but also what the ideal candidate would be like. At this moment, the recruiting team opens up for applications process. They select a group of well-suited candidates and give them the chance to show how they would synchronize their own combination of qualities and experience with the job’s requirements. The spotlight is on them and the hiring manager watches them perform with a scrutinizing eye.

First impression. The candidates put forth the best they have
The candidates step on the stage. Some are shy and some are bold and usually, all of them are prepared as they know that their future depends on their performance. They showcase their talents on that stage, but little do they know that their performance is watched before they start dancing. You see, the hiring manager is smart and wants to know how the candidate moves in his natural environment, in his day to day life. So, he does a background check. This involves every single digital record he can find from Facebook to public information. He might even ask the receptionist what kind of a first impression the candidate gave. You might find this to be quite sneaky but in the end, it’s the smart move to make. The hiring manager always acts in the best interest of the company.

An in-depth look – interviewing
At this point, the candidates made their first move before the hiring manager had the chance to demonstrate who they are and what they can do. And if the way they danced so far screamed “likable” they are validated for the next step in the hiring process: the interview. Up to this point, nonverbal communication was key. But from now on words are gold. At this stage, the candidates move forward with their words. If they master small talk, they are hired. You might be tempted to think that their technical skills are the most important, but, no. You see, they wouldn’t have gotten the chance to perform in front of the hiring manager if they wouldn’t have had the technical skills beforehand. By this point, the focus is on the interaction. The hiring manager wants to see if the candidate would be a fit for the job. By this, we mean that he needs to get the feeling that if he would make the hire, the new employee would not disrupt the job workflow. He will step in and through well-orchestrated questions, he himself will “dance” with the candidate in order to understand the candidate’s skills, attitudes, and perseverance.

The role that intuition plays after an interview
Now the stage is empty, but emotions run high. The candidates try to figure out what they did wrong and the hiring manager is left alone with his most trusted friend, his gut instinct. If he makes a good hiring decision, he will be fine with it but he wants to make the best choice so he will sleep on it. The hiring manager uses the knowledge he gathered along his years of working in a certain field and decides based on the way he feels about each candidate. Although his decision will be based on more of an implicit thinking pattern it will be a well-motivated one. He will assign the role to the best candidate from a technical perspective, as well as from the way he performed regarding his interpersonal skills.

Why SourceMatch?
Being in the recruiting business for more than twenty years, SourceMatch has an in-depth knowledge of the hiring process. We know every single building block pertaining to recruiting. We can assist with identifying the hiring needs, how to create job descriptions and how to post and promote these jobs. When it comes to screening candidates, SourceMatch has the best compliment ever: clients keep coming back for more. If it’s challenging to find and reach candidates at the right time and place to go through your hiring process, you are not alone! Most companies have difficulty in filling jobs, especially because of the skills gap. SourceMatch has a hiring choreography tailored to your needs. Let’s dance!