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HR Archives - SourceMatch

Mar 30
0

Attract top Talent in 2020 with These 6 key Points

By | Blog, Recruiting | No Comments

How do you attract top talent in 2020 when the competition is fierce than ever? Here’s how.

1. Post a clear job description and only in places that matter. Make sure you hit the right spots.

A clear job description will not only ensure you deliver the right message to the right people but will also allow you to use time in an efficient manner. Make sure you post it where your targeted audience is.

2. Include a video in your job advertising.

Job posts accompanied by a recruiting video see a 36% increase in applications.
Video content is a growing trend as when given the choice, 72% of people say they would choose video over text content to learn about a product or service – according to statistics.

3. Build a strong employer brand.

69% of candidates are likely to apply to a job if the employer manages its brand.
Employer branding is no longer a choice. Employer branding is defined by the company’s reputation as an employer and that exists, whether you actively pursue it or not. You take care of your employees and your employees take care of you – in other words, they talk about how great is the place they work at and do the marketing part for you.

4. Use storytelling

Don’t underestimate the power and importance of storytelling in the recruitment process. You will be surprised to see how much good it does, telling possible candidates who you are and what you have to offer. People tend to make a connection between what they hear in the story with a person, turn it into a personal experience.

5. Take care of your talent pool – a gold mine

Your own database should be the first place to start looking for talent. Here you find people you’ve already looked at or even spoke with in the past. It will save you time and help you become more efficient if you pro-actively build a talent pool!

6. Shorten the hiring process

Who likes a lengthy process? No one. According to Career Builder, when applying for a job, more than half of applicants (55 percent) will give up and move on if they haven’t heard from an employer within two weeks of applying. If YOU won’t hire them NOW, other companies will.

Recruiting comes with challenges, but having a clear direction, a good strategy in place, and the right recruiting model, can help you achieve growth. Reach out to us as we can walk you through our Engaged Recruiting model and demonstrate why it brings results unlike the traditional one.

Jan 07
1
Challenges that Companies face when Recruiting

How to Solve the top 5 Challenges that Companies face when Recruiting?

By | Blog, Recruiting | No Comments

Modern recruiters and HR managers find it essential to stay up to date with the changes in a candidate-driven market and they need to reevaluate their hiring techniques because of the challenges they are facing.

In order to get a clear picture of how to solve the top 5 challenges that companies face when recruiting, let’s first identify them:

1. The need for a new hire “Yesterday”

One of the biggest challenges that recruiters face nowadays is having to hire quickly. And we all know that vacant positions cost time and money. Hiring fast can have its advantages but it can also come with a cost. Hiring quickly to fill a role, can save a bit of money, but what if the candidate is not the correct fit? What if that candidate leaves, does not fit into the work culture, or does not match the skill set required? Candidates also prefer a quick application process. According to statistics, 60% of candidates have quit the application process because it took too long.

41% said automated decision-making would speed up their time to hire.

Solution: Build talent pools proactively. Having a nurtured talent pool can make all of the difference. It will come in handy when you need to fill a role fast. Using the right recruitment automation tools can ease up the HR workload, using time in an efficient way and improve the quality of results. In this process, don’t forget to be human. Candidates are people and they expect so see genuine care. Think about their plans, their aspirations, where they are in their career, as you would for yourself. This will have an impact in the long-term.

2. High Competition in the Market

The competition for talent at a global level is fierce. With outsourcing services and remote working, the entire workforce landscape has changed. A recruiter’s role (area of expertise) gets wider as challenges grow, and they need to go the extra mile to hire the best talent.
The Bureau of Labor Statistics confirms that in September 2019, there were 7.0 million job openings and only 5.9 million hires.

Solution: With many offers on the table, candidates get picky and look for more than just a paycheck. Actually, the first interaction they have with the company could be with the product/ service it offers. Employer branding is no longer an option. It can cut the time to fill in half and a positive reputation can lead to 50% more qualified job applicants. As a result, 59% of recruiting leaders worldwide are investing more in employer brand (Source: LinkedIn).

3. Finding Skilled, Qualified Talent

92% of business leaders think American workers aren’t as skilled as they need to be.
There is a real skills gap in the workforce that keeps growing. Depending on the role, there could be barriers from lower levels to higher levels. Time constraints and the need for specific skills sets can cause a skills gap, that can impact your company.

Solution: Fill the knowledge gaps by upskilling the team. There are different ways to accomplish this: current employees should have the opportunity to attend conferences, workshops, in-house training. Another approach would be to consider “virtual mobility” (an alternative or complement to physical mobility programs) – a relatively new concept defined by elearningeuropa.info portal as: “The use of information and communication technologies (ICT) to obtain the same benefits as one would have with physical mobility but without the need to travel”.
Bridge the skills gap by working with a recruiting company like SourceMatch.

4. Retaining Millennials
Millennials are the generation born between 1980 and 2000 and there are 75 million in just the US. It’s no secret that millennials want something else in the workplace. And by something else we talk about how they want their job to mean something, to have a purpose.

Solution: In an article published by Forbes, Nathan Peart argues that millennials are efficient, driven and focused and the Millennial workforce will show passion and dedication—giving workplaces the opportunity to offer Millennials a real trajectory and a chance to grow and stay. At SourceMatch we implement personal development sessions and each individual’s growth is very important to us. These sessions give us a clear understanding of where the person is, how they evolved, and the direction they’re heading.

5. Relationship with Hiring Managers

Is the relationship between the recruiter and the hiring manager a smooth and effective one? It should be, right? But the truth is that recruiting has a lot of expectations from various stakeholders and managers. From these expectations and the quality of candidates, you can sense the need for goal alignment and proper communication.

“51% of recruiters said hiring managers “should do a better job communicating what they are looking for in a candidate” and “provide relatable examples.” (iCIMS)

Solution: Effective recruiting starts with a healthy relationship between the recruiter and the hiring manager, that needs to be built on trust. A 20-minute meeting in which they look over the job description together, the new position to be filled, the mandatory requirements; can make a difference. In the hiring process, there are different perspectives but the same goals. Communication can change the perspective when you communicate about the goals required to meet those needs.

Summary

In this article, we pointed out the top 5 challenges faced by recruiters and how they can overcome each of them. Whether we talk about the need to hire fast, the competition when looking for talent, finding the right one with all the skills required, retaining the biggest generation active on the market, or the relationship between the recruiters and the hiring managers, one thing is certain: these challenges helped us grow and save precious time and money.

How can we further assist you in developing your organization’s competitive advantage? By finding the right people. The SourceMatch team works in a close partnership with our clients and makes sure that by the end of every project everyone in the recruiting process has won: the hiring manager, the candidate, and the recruiter. Get in touch with us to discuss your recruiting priorities as you take your business to the next level.

Dec 30
0
Understanding and Managing the Recruitment Process

Understanding and Managing the Recruitment Process

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“During the last decade of economic expansion, organizations have focused on finding the right talent to drive business growth.” Deloitte

Every company must develop a recruitment process that will support its growth strategy since having the right people onboard can very well determine whether a company succeeds and thrives, or will lose to its competitors. It must establish recruitment objectives, develop a hiring strategy, carry out recruitment activities, measure results and evaluate the effectiveness of it all.

“Employers who excelled in recruiting experienced 3.5 times more revenue growth and twice the profit margin of other employers.”

Finding professionals with the right skillset can be a challenging assignment. Managers must decide on what kind of candidates they want to attract, on what recruitment message to communicate and how to reach people. When done poorly, an organization’s talent acquisition efforts will result in job applicants who are unfit, need different traits or might be likely to quit within months of having been hired for a job. An ineffective recruitment process will miss highly qualified candidates altogether since these are professionals who excel at their current jobs and aren’t currently looking for a career change.

Recruiters have a critical job beyond assessing candidates. They have the responsibility to align their company’s vision and culture with the hiring process, and then making them clear to all candidates that they get in touch with.

Define what “best” looks like

When developing a recruitment strategy, recruiters should focus on identifying the best candidates for each opening. Therefore starting a search by clearly defining what “best” looks like for the organization is essential to the quality of the process: values, skills, experience, and potential. We recommend our clients to look at the best performing employees to date that have remained employed for at least 18 months. Observing what caused them to be successful can then be correlated back into the recruiting process, and have candidates vetted against those traits that are critical to success.

“The Average Cost-per-Hire for Companies Is $4,129, while the average time it takes to fill a given position is 42 days.” (SHRM)

While the process is important, measuring its success is even more significant. Starting from basic analytics such as time to fill a position, cost per hire or percentage of offers accepted, to complex subprocess indicators, there are numbers that can help you identify areas of improvement.

Reach out to us to learn more.

Dec 04
0
human resources

The Human in ”Human Resources”

By | Blog, Leadership, Recruiting | No Comments

Human resources are the most important of all the resources of a business. But is it easy to get the right people on-board?
83% of employers believe attracting and retaining talent is a growing challenge.

A people strategy as an integral part of the strategic business planning process can only be created by a forward-thinking leadership team. Functional organizations shape their plans to meet workforce needs, always keeping in mind that the most important competitive advantage is the ability to attract and retain the best professionals in the market.

“You don’t build a business. You build people, and people build the business.” -Zig Ziglar

Treat people like people

Though, in all this process, and with all this technology in use, how do you best treat people like people?
-> Make the environment more friendly.
Your employees aren’t just a number on the financial book or robots at the help desk. Maybe having a personalized desk, or create a personality badge based on assessments that might help each other know better among the team, or a coffee corner where they can socialize could make the place more welcoming.

-> Remember birthdays
Whether your employee enjoys gifts or not, a simple card with birthday wishes, shows you care. Why not pen something personalized? Remember that theater he/she mentioned last week he would love to attend to, but the working hours don’t allow it? It’s not difficult to recognize someone’s birthday, nevertheless, it makes all the difference.

-> Understand an employee’s job duties
Remember the Undercover boss TV series, where the employer puts himself in the employee’s shoes? Well, you can learn a lot from this kind of experience and surely gain a lot by understanding his day-to-day activities.

-> Keep their interests in mind
As we talk about being human, this means we have interests. Making a list with every person’s interests can help you know your employees better, and why not, to bring them up during their personal development sessions. Their abilities in a new or different direction than what they’re currently doing could very well tell you what they expect from their careers, and how they might fit in future upcoming projects, or to simply help in choosing a present for their birthday.

These are a few examples to inspire you and to help keep the human in “Human Resources”!

Reach out to us to learn more!

Nov 05
1
HR automation

Automation in HR Processes

By | Blog, Future of work, Recruiting | No Comments

In the age of the digital revolution one if not the only thing necessary to survive is the ability to adapt by digitizing your services. If you adapt, the outcome will be more than mere survival and chances are that if you do things right, you will actually thrive. In the recruitment field, this translates to the automation of processes which is desirable because it entails scalability which is the basis for any profitable business nowadays.

Things are barely paper-based anymore and thus HR service providers must employ next-generation automation technologies that eliminate common time-consuming situations that HR professionals encounter. HR automation software can also dramatically transform HR departments by compressing HR specific processes, making HR functionalities more efficient and effective and not to mention that proficient employees can use their talents in more meaningful ways.

HR automation is the process of enhancing the efficiency of the HR department by freeing employees from manual tasks that are often considered tedious. This approach to doing HR allows the staff to focus on complex tasks like decision making, employee interactions, and strategizing.

Employees liberated with the help of robotic process automation (or RPA technology) from repetitive, mechanical tasks will deliver better customer service because of more consistent process execution. The more elements of the hiring process are automated with AI and machine learning capabilities the more routine tasks are eliminated from the employee’s tasks thus changing the quality of the work for the better. All the while, automation ensures that the recruitment process is compliant with regulations.

There is also an abundance of data that can be stored across HR processes. And on data stored in a convenient form, various operations can be performed. HR management can harness the benefits of automated data analysis such as speed and error-proof analysis. This does not mean that creativity does not have its place in the whole recruiting process. However, creative workers have the means now to reduce the impact of their biases and deliver better and more productive outcomes.

In other words, the essential benefit of automation in recruiting: cost-effective strategies that assure better recruitment services. In the recruitment business, just as in any other business, doing things that scale matter. And thus, scalability that brings in results, can be achieved through automated HR processes.

One trend that saves companies money within their human resources department is the use of enterprise content management software. This is possible because human resource jobs are document and form-driven thus making the combination of HCM software with HR automation very efficient. The software is used to import documents into digital repositories, to organize imported documents so that they are searchable and retrievable, to store files in standard formats for sharing to multiple devices, to archive records, or to make audits simpler by making it easier to gather information. All this information stored in digital format can be efficiently handled through HR automation by automating routine tasks, by creating and updating data thus making different workflows available to different users on-demand and when needed in a timely manner, or by influencing the company’s communication system. This goes to show that any business can benefit from HR automation when applied to repetitive processes.

At a deeper level of analysis, HR automation has trends within itself. In 2019, multiple surveys and studies highlight 6 important trends in this regard. First of all, HR Automation is spurring job change in HR departments but not job losses as many fear. As AI-driven software is implemented, people can shift their attention and focus on more valuable HR work. Another change in HR automation is the cost. Bots are decreasing in cost and becoming more and more accessible to companies. Moreover, companies adopted AI-powered chatbots to be an interface with applicants, screening them or helping them with the application process. HR automation was also used increasingly in employee testing and training. Through HR automation employees had better access to training materials as they were delivered when needed. Automation and AI are also being used to diminish unconscious bias within HR for example in the hiring process and internal promotions. Another way automation is already being useful reflects in the improved communications between HR and employees, particularly for younger workers who demand more real-time feedback.

HR departments urgently need an idea of how technology will – perhaps more radically and suddenly than ever before – shape the future of work, especially automation. There is a wide range of projections and predictions about just how profound these changes will be. And the role that HR will need to play will differ according to which one comes to pass. But one thing is certain, HR professionals and their organizations cannot afford to say no to HR automation. A recent study conducted by the Oxford Martin Programme on Technology and Employment at the University of Oxford has shown that 64 percent of those surveyed fear that automation will lead to significant challenges for future labor markets. According to a 2015 CSIRO report, more than 40 percent of the Australian workforce (a staggering number of 5 million people) could actually be replaced by automation in the next 10 to 20 years.

It is easy to assume that people in the recruitment industry fear that human resource automation technologies could disrupt the way things are done, with negative outcomes. Realistically, the most immediately urgent role of HR professionals seems to be around minimizing employer-employee tensions around possible job losses. Employees need to understand that an automated HR future must not scare away employees because if history is to repeat itself, the jobs created could be better than the ones destroyed.

Reach out to us to learn more.

Oct 24
0
recruiting facts

10 Recruiting Facts that will make you Rethink the Whole Hiring Strategy

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Here’s a look at the recruiting facts we gathered that could make a difference in the way you approach your hiring strategy.

1. The healthcare insurance is the top benefit used to attract talent with 92% of employers stating they offer it.
2. 79% of employers say candidate experience is “extremely” or “very important” in their recruiting process.
3. The best practice for a memorable candidate experience is constantly communicating with candidates at every step of the process (voted by 72% of respondents).
4. 58% of employers have the best chances of finding entry-level workers, followed by 46% who have success in recruiting mid-level talent and 43% who are successful in finding professional talent.
5. 78% of respondents said they post jobs on their company website, while 72% used job boards like Monster or CareerBuilder.
6. Online recruiting strategies have gained popularity in the last few years, and as a result, 69% of employers say 50% to 100% of the jobs are filled by online applicants.
7. 62% say the biggest “pro” to online recruiting is a tie between increased exposure to a wider candidate pool and ease of use.
8. 71% say the biggest “con” to online recruiting is that it results in too many unqualified candidates.
9. For the 22% of respondents who say they do negotiate benefits with candidates, the top benefit to negotiate is: Paid time off (PTO), the amount of vacation, sick, and/or personal leave (69%)
10. Only 27% of respondents keep track of the “cost per hire” metric.

Create a hiring strategy based on recruiting facts, trends, and data that’s already validated in the talent market. You will see results in a short time.

Get in touch with SourceMatch to speak about how we partner with organizations to help them identify and recruit the best talent. Having a tailored recruiting solution can dramatically decrease your cost per hire!

Jul 31
4
skills gap

10 Skills gap Statistics – Jobs are here but People are not

By | Blog, Future of work, Recruiting | No Comments

We gathered 10 recruiting statistics to shed some light on the skills gap reality:

1. 80% of Americans agree there is a skills gap, and 35% say it affects them personally
2. Unfilled jobs cost the United States’ economy $160 billion a year
3. 81% of employers said prospective employees lack critical thinking and analytical reasoning skills
4. 75% of employers think graduates lack adequate innovation and diversity skills
5. 90 percent of hiring managers stated it’s difficult to find and hire the right tech talent and 83 percent said the shortage of tech talent is slowing company revenue growth
6. Job seekers’ resumes only match 59 percent of hard skills and 62 percent of soft skills in job ads
7. White-collar job seekers match hard skills 184 percent better and soft skills 42 percent better than blue-collar workers
8. 72% of respondents think skills needed for their jobs will change, and 73% say they’ve already had to gain additional skills to do their jobs
9. 80% of those who said the skills for their jobs will change also said they’d quit if their employers didn’t offer the requisite training
10. 41% of employers are set to focus their reskilling provision on high-performing employees while a much smaller proportion of 33% stated that they would prioritize at-risk employees in roles expected to be most affected by technological disruption. In other words, those most in need of reskilling and upskilling are least likely to receive such training.

How do YOU bridge the skills gaps? Let us help and find the right solutions for you.

Jul 02
0
recruitment marketing strategies

Recruitment Marketing Strategies. Online Presence is Essential in Today’s Digital Economy

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In recruiting, you need multiple avenues for finding the best and the right talent. Not only data analytics and AI sources, but you also need to stay up to date with the latest recruitment marketing strategies. Have you been doing your research on those strategies? If not, let us at SourceMatch help you learn more about retaining and recruiting candidates, using the most up to date research.

Various Types of Marketing Strategies

Where do we start?! There are so many different and new marketing strategies that change daily! As recruiters, we need to stay current with those. Where should your focus be? Which platforms match your clients’ needs? Which sites are the best for finding the correct talent? These are some questions that we ask daily to fulfill our clients’ needs. Every search is unique and will require some variation of each strategy.

Current Recruitment Marketing Platforms

There are quite a few different types of social media sites that recruiters can utilize for reaching out to candidates. It’s estimated that there are 3.2 billion social media users, which accounts for 42% of the population. Social media platforms such as Facebook (68% of Americans use this site and a total of 2.2 billion users globally), LinkedIn (630 million users globally), Twitter (326 million users globally), and Instagram (1 billion users globally), are some of the most common. Using these websites, you have the option to freely post and reach out to potential candidates, learn more about those candidates, and even use the paid marketing options they offer for those connections to potential candidates. For example, with Facebook, you can share any job openings, research users’ work history, and connect with them to find out more about a proper professional fit. With LinkedIn, you can easily find work history, current, and prior experience, while also having the option to connect through a message portal. Usually, LinkedIn will include significantly more information than Facebook, very much like a resume. This helps us learn more about potential candidates and make an initial assessment of how well they align with the basic requirements of a role. LinkedIn is also very useful in sharing knowledge and information that both candidates and clients find valuable. With an average of 2.2 hours of social media time spent per day, utilizing this resource is valuable for recruiters. For instance, SourceMatch publishes recruiting videos, short posts, blog articles, company news, and useful infographics.

Recruiters also have access to specific recruiting websites. Those include Zip Recruiter, Career Builder, Glassdoor, and Indeed. These have multiple marketing tools that allow you to post jobs, contact a specific group of candidates that meet a certain profile or promote ads that can reach very large audiences within certain states or even across the country. Some of these offer free or paid marketing services, depending on your company’s needs.

Marketing on your Company Website

A company’s digital presence may start with outreach, however, professionals and clients will check your company’s website. Is your user-friendly? Does it allow candidates to easily apply for jobs? Can users ask questions or is the FAQ section accessible? What about email notification sign up (do you have a pop up for email notifications)? These are some ways that companies can use marketing tools to keep users engaged in the hiring process. Having a user-friendly website (i.e. fast, intuitive, and functional) will attract candidates. If they can see that your website is current and professional, it’s one step closer to building trust.

It’s important to keep your FAQ section up to date as well. Have you noticed any user confusion? Have you tested the job application functionality on your site? Was it easy or confusing? If it was confusing, then SourceMatch can help guide your company to the current marketing trends and updates. If it was easy and users remarked that it was a top-notch experience, then you are on the right track.

Having an email notification pop up / sign up for jobs is a great marketing tool to keep candidates in the know. Maybe one candidate was content in a role, but something has changed and he or she wants to try a different position. If you have the email notification sign up available, it will send candidates the latest job openings. The best time to send out emails is between 4pm to 8pm (Marketing Stats C, 2019). This creates more interest and even brand awareness. Other companies will see that your company is becoming more popular, causing word of mouth awareness, and contributing to potential clients as well.

It is important to keep up with your company website and visitors. Using marketing tools, you can track trends and metrics. Shivarweb has quite a few metric trackers to choose from. Was there a particular post that attracted more views? What was going on during a time with fewer clicks? This leads you to understand what is most interesting and useful for your visitors, may those be prospective candidates or clients.

Marketing on Smartphones

Have you taken a look at your website using a smartphone? Is it user-friendly and compatible? What about starting an app for your company? These are just a few ways that you can market your company using smartphones. 91% of social media users, use smartphones to access the sites. Having a user-friendly website is very important and makes your company look professional for clients and candidates. As we are in a very technologically mobile time, where 80% of Americans now own a smartphone, it’s imperative that we keep up with the times. We must also check our website on smartphones. This helps us understand where the user is coming from and if there are any errors that need to be fixed. Is it clear for the user? Are the titles and buttons showing up correctly? Is your website engaging to users? Do they want to learn more about your services and company? How about your company name and logo? Does it stand out and flow easily? Apps are all the rage in the marketing world right now, where people check their phone apps every 12 minutes according to App Stats, 2019. Did you know that mobile apps are expected to generate $189 billion by 2020? Consider creating a company app, where users can have immediate connections for your company’s news. Marketing using these tools can really boost your company’s reach outs.

How to Stay Current With Technology Marketing

SourceMatch stays up to date with the most current marketing technology for recruiting. We have a team that is specifically focused on marketing and the latest trends involved with that. By using the most current technology, we provide our clients with the correct candidate match. Reach out to us to learn more! We would be happy to discuss and assist your company with recruiting searches.

May 16
0
technology in recruiting

Technology in Recruiting – save time and Money Without Losing the Human Touch

By | Blog, Future of work, Recruiting | No Comments

While technology continues to advance, companies will have to keep the human touch, in regards to the workplace. Finding and retaining the right talent depends on many key factors. Those factors include: finding a candidate that matches the company culture, using the right platform to find those candidates, and keeping up with technological advances, in regards to recruiting.

Which Recruiting Company Will Find for you the Right Talent?

Many recruiting companies offer different types of deals and platforms to find candidates. Some will send you resumes to sort through, some will narrow down your search, and others will use both technology and holistic approaches to find the right candidate. It’s important to take this into account when deciding which company to use. Would you like a short term employee or long term? Would you like to spend time interviewing or have a recruiting company do that legwork for you? How vast is that company’s lens in regards to finding candidates? You have to consider all these questions.

What Types of Technological Resources do Recruiting Companies Have?

There are many different types of websites and software programs that recruiting companies can utilize to reach out to candidates. SourceMatch uses these sources, not just one, to find the best candidates for a certain role. After that, SourceMatch provides even more assessments, to learn about this candidate. We offer skills assessments as well as behavior-based assessments. Using these tools, SourceMatch aligns the top candidates to your company’s open role. We take pride in matching a workplace culture to an applicant’s style of working.

How Does Big Data Play a Role?

Big data plays a role in a company’s hiring process. According to entrepreneur.com: “Earlier, companies had little to guide them on a potential applicant’s future flight risk other than gut feeling. Now, tools integrated with artificial intelligence (AI) and deep analytic capabilities can parse the data on your company’s current employees — including their prior experiences, skills and latest achievements — to learn what good candidates look like based on past hiring decisions. In addition to your own enterprise data, AI can look at data from across the industry to build a profile that can then be applied to cull resumes, screen candidates based on warning signs, and grade and rank a shortlist of qualified candidates for each job opening.” Technology is very much integrated into recruiting. At SourceMatch, we actually use a unique combination of technology and workplace culture matches. We identify each client’s needs and work together to assess and identify the best talent.

Understanding How Culture and Technology Work Together in Recruiting

We incorporate culture and technology in recruiting practices. It takes a balance of knowing the advancing technologies available, and how to incorporate those while recruiting. According to forbes.com: “When newly hired executives leave after a relatively short period of time, the reason is rarely that they lacked the technical skills to deliver on the job. More often, it’s because they struggled to form relationships within the company or lacked cultural compatibility.” That being said, knowing your clients and staying up to date with current technology, can benefit both recruiters and employers. Recruiters can utilize social media and other recruiting platforms, while also getting to know more about their clients and candidates. This allows for the correct “pairing” of the candidate with the client’s organization.

How Social Media can Help the Recruiting Process

Many recruiters have seen the benefits of using social media to find candidates. You can learn about communication and personality, as well as some work history (if listed). You have people sharing job openings through social media as well as recruiters reaching out to candidates via social media. According to entrepreneur.com: “Employers from different industries have reported over 30% increase in the referral candidate counts via social media recruiting techniques. Industry recruiters have always preferred the candidates referred by existing employees, and social media helps them engage in referral recruitment easily.”

The Pros and Cons of an Automated Hiring Process

Technology can make the hiring process more effective for both candidates and recruiters. Candidates can now search and apply for many jobs rather than filling out applications and dropping them off at the front desk. This benefits candidates and employers in regards to saving time, but it can take away from the “human” interaction aspects. Technology can also help “weed” out incorrect candidates at a much faster rate, leading recruiters to the best candidates, sooner. On the other hand, keeping a more personal, human approach helps both recruiters and candidates find the best job. A person may look good on paper, but that person may not fit in the work culture of a certain position or workplace. Knowing both the personality of the candidates, as well as the culture of the workplace, give recruiters the ultimate advantage.

Keeping the Human Touch in Recruiting

To keep a human approach in recruiting, companies can either hire internally, use personality assessments, or reach out to recruiting companies that use more than AI. Hiring internally gives employees and employers opportunities for growth. Employees know that there is room for growth and employers have the time to learn about their employees. Using personality assessments gives employees and employers knowledge about where they fit in the company work culture. This can boost employee and employer confidence in job roles and relations. Using a recruiting partner, companies can learn about new models of finding the right candidates and fix any retention related issues. This is great for companies that have noticed human or workplace-related concerns, along with high turnover.

May 09
2
employer branding

Employer Branding Practices in Recruiting

By | Blog, Future of work, Recruiting | No Comments

Have you heard the rumors? Did you know how much employer branding can do for your business? Promoting your company as an employer of choice to the people you want to hire is the smart way to attract talent. Before we dive deeper into what efficient employer branding looks like, we want to make one thing clear: working with the right recruitment company will make your brand shine brighter. If you associate yourself with professional recruitment firms, the brand you spent time creating, will be presented to target groups as you wish. This will allow you to reach your goals in a proficient way. However, let’s get back to our subject.

You want to attract, recruit and retain a specific type of talent. In this case, employer branding can facilitate hiring the right fit. Truth be told, a company’s employees represent the ideal and mission it stands for, the culture inside of it, and your company has an employer brand, whether you have actively pursued one or not. If you haven’t yet strategically pursued to recruit through your brand, you might find yourself in the peculiar case of having a huge disadvantage. That is because smart employers are out there in the digital world and they pay close attention to their image. They have a target in mind, and they structure their approach in such a manner that the image they create is appealing to the talented people they want to hire. They are strategically smart and increase their statistical chance of having a profitable business.

Why does employer branding matter and why do companies invest so heavily to attract and retain talent through their hiring process? Statistics show it clearly. 86% of HR professionals say recruitment is becoming more like marketing. And when you take into account surveys that say that employee turnover can be reduced by 28% by investing in employer brand or other statistics that show how 50% of candidates wouldn’t work for a company with a bad reputation – even for a pay increase, you have a strong case for investing in it.

When it comes to employer branding, reputation and popularity are key factors to be considered. When people who are on the hunt for a job, and even cold prospects, look at you as a company, they see a business identity and quickly assess for themselves if it is an identity they would want to be associated with. They assess your value proposition, they automatically assume they are able to provide you with the quality of work that you desire, and they ask themselves if the type of career you offer fits their aspirations. If the answer is yes, they try to get an interview with you. An article on employer branding pointed out that 78% of job candidates say the overall candidate experience they get is an indicator of how a company values its people. This means that not just your image is key but also the way you conduct your hiring process.

Provided that you already have a strategy in place, there are certain tools that can help you improve your employer brand. Although 49% of employers believe they don’t have the tools to effectively enhance employer brand, that is far from today’s digital reality. You can apply marketing methods and tactics to showcase your brand. There are also recruitment marketing tools that work wonders. They are all about increasing your brand awareness through career sites or email campaigns. That is to say that the way you present yourself through your website matters. In a survey done by CareerArc in 2018 a 52 percent majority of respondent candidates first seek out a company’s sites and social media to learn more about an employer. So, if the impression you create on social media is a good one, you’ve got yourself in a position that gets candidates’ attention.

Another factor to be taken into consideration is “word of mouth”– generated an opinion. Whether you like it or not it is also a part of employer branding. Your employees talk about you and also your former employees talk about you. They share things with their friends, they post little ironies on their social media pages and companies can’t hide anymore behind marketing gimmicks and buzzwords because there is so much more transparency generated by the need to be more authentic. One option is to think strategically about these uncontrollable “word-of-mouth” factors and influence them positively, addressing them internally and genuinely trying to resolve concerns or issues. But first, you need to adopt a strategic approach to employer branding across the employment lifecycle. One good thing to start with would be to undertake an employer brand audit followed by an employee experience mapping project. The results you would gather from will inspire your leaders to change their perspective and thinking on how their management style affects the company’s brand.

At SourceMatch we have our own way of doing employer branding and what lies at its core is communication and the shared sense of our core values. They include doing things with integrity and putting excellence into perspective. We culturally fit together and we also invest in each other’s personal development, and that adds value to the outcome of our recruitment process. You can get a taste of our personal spin on employer branding throughout our social media.